Meet Our Leadership

Seth Demsey

Co-Founder

Prior to launching ContentReach, Seth Demsey served in senior positions at a number of highly respected global technology companies, including AOL, Google, Microsoft.

At AOL, Seth was Chief Technology Officer for AOL Platforms where he was responsible for the strategic vision and all product, engineering and research efforts for the company’s industry-leading advertising platforms. Seth launched and innovated several core AOL Platforms technologies.

During his tenure at Google, he was a key contributor to the development of Google Webmaster Tools, Google Talk and DoubleClick AdPlanner. At Microsoft, he was a part of the original .NET team, helped build and release the first two versions of the platform and co-authored the .NET ISO standards.


Seth’s career in technology spans over fifteen years and in this time, he has invented several technology and hardware solutions and has over 60 U.S. and foreign patents to his name.

Seth holds a B.S. in Computer Engineering from Bucknell University and is a fellow at The Wharton School of the University of Pennsylvania.

When he's not building innovative new products, you can find him with his family, playing guitar or skiing.

Jay Crystal

Co-Founder

Prior to launching ContentReach, Jay served in corporate strategy, development and investment roles for leading firms, including AOL, Staley Capital, American Capital, and Banc of America Securities.


At AOL, Jay was Vice President and head of corporate strategy and partnerships for AOL Platforms.  He was responsible for the business unit's strategy as well as enabling execution through acquisitions, partnerships, organic growth case development and emerging platforms incubation.  Jay was previously in Corporate Development for AOL.  


Notable projects include Verizon's acquisition of AOL and subsequent advertising technology synergy activities for AOL Platforms, leading cross-carrier strategic partnerships, shifting the business unit to mobile including its acquisition of Millennial Media, re-positioning the unit's data business, and incubating new platforms.


Before joining AOL, Jay was a private equity investor at Staley Capital and American Capital where he focused on buyouts of technology-enabled services companies.  He began his career as an investment banker.  Jay is a named inventor on 4 patents.

 
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